There is one tactic which has proven the test of time with regards to generating interest, sales, and clients for your business: Email Marketing.
If you’re like most small business owners in Australia, ensuring you have a consistent stream of revenue and clients is a monthly challenge. This is why it’s important to ensure your business systems are properly set up, to not only collect important contact information, there is also a mechanism to communicate with them.
From keeping your business top-of-mind to promoting sales through to introducing new product innovations, email marketing has a plethora of benefits that you should be taking leveraging. In this post, I’m going to share with you 6 reasons why should be harnessing the power of email marketing.
6 Reasons Email Marketing is Powerful for Small Business
1. It’s cost-effective
Compared to other advertising and promotional methods email marketing is still one of the most cost-effective channels to reach a large volume of customers quickly. According to Litmus “Brands that describe their email marketing programs as successful report generating an average email marketing ROI of 42:1, while average email programs report a ROI of 37:1.”
2. It’s scalable
Whether you want to fire off an email to all of your customers or segment your list and send it to only 15 contacts email allows great flexibility and scalability to suit your business and marketing goals.
3. Email is Measurable
Email marketing efforts are easy to monitor and measure when using a dedicated service provider such as Mailchimp, HubSpot or Active Campaign. Some cool features of their reporting tools and dashboards are not only reviewing key metrics such as email Open Rate (OR) and Click-Through Rate (CTR), some even have heatmaps for you to see where your contacts clicked or hovered.
4. It builds Authority
When you communicate with your contacts you are positioning yourself and your brand as knowledgeable and credible. Disclaimer: If you’re not communicating value and seem to be spamming your list you won’t be building a positive image of your business in the eyes of your clients and leads.
78% of consumers have unsubscribed from emails because a brand was sending too many emails. (HubSpot, 2016)
5. It builds Relationships
At the core of all marketing is communication. Whether you’re communicating a promotion, a new service or ways to improve the recipient’s current situation you’re building a relationship with your audience. A proven way to not only improve your email open rates but build a deeper connection with your list is to use personalisation tactics.
The ability to segment email lists and individualize email campaign messaging are the most effective personalization tactics for 51% and 50% of marketing influencers respectively. (Ascend2, 2016)
With a little preparation and planning, it’s easy to schedule regular emails such as newsletters, blog posts, and email sequences. Harnessing the power of automation in your email marketing not only frees you up from sitting down to write and publish but it allows you to communicate when your clients and contacts are most active and responsive to your messages. In a nutshell, this means your communicating with them when they are highly engaged and potentially ready to purchase or subscribe to your product or service.
Having an email marketing plan in place has many benefits to your businesses growth, and most of them are simple to implement.
To recap the following reasons should propel you to start harnessing the power of email marketing in your small business.
- It Cost-effective.
- It’s Scalable
- It’s Measureable
- It increases industry Authority
- It builds Relationships
- Email can be Automated
If you’re unsure of how to taking advantage of using email in your business get in touch today for a no-obligation free discussion.
Until next time – Happy Marketing