Google My Business Just Got a Serious Overhaul!

by | Jun 25, 2019 | Industry News

It’s been five years since Google launched its Google My Business feature to the world and has since helped over 150 million local businesses around the world.

That’s right, you read correctly, a whopping 150,000,000 business listings!

Last week it was announced that they’ve rolled out some brand new features to further complement the existing Google My Business interface.

We’ve evolved Google My Business to better meet these needs–from redesigned, easier-to-use mobile apps to making restaurant reservations directly from Google. Today, we’re rolling out more features to help businesses make their Profiles as unique as they are and as descriptive as the queries that get customers there.

Amir Fish – Group Product Manager, Google My Business

So what are the new Google My Business new features?

Okay, in a nutshell here is a list of the newly released features.

  • Business owners can now claim a short name and URL for their business. (Marty’s Tip – Better get a wriggle on and claim your custom URL asap!
  • Businesses can easily set their preferred profile cover photo, putting their best foot forward.
  • Businesses have an additional branding opportunity with the logo feature.
  • Photos uploaded by a business will appear instantly and prominently on a new dynamic module on the Profile.
  • They’re launching a website where businesses can easily download and order custom assets for their place–like stickers–to help promote bookings on the profile, adding reviews and customer following.

This is a game changer for search.

By allowing brands and businesses to interact and engage with their customers directly from the search results can only be seen as a win for the consumer. By simply reducing the number of actions or steps required to simply order something or make a reservation at ones favourite restaurant without the need of going into a website and finding and entering the details is, in my opinion, a game changer.

On the flip side, I believe this will also deal a blow to the likes of social giants like TripAdvisor and Facebook where customers have the ability to book natively through their respective platforms, not to mention all the other little food and social apps and sites that have this functionality too.

Click here to read the full article on the latest Google My Business update and branding features.

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Until next time,

Happy Marketing!

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