A website is one of the most powerful and important assets a business has at its disposal, hands-down! With that said, it’s now crucial that it incorporates responsive website design elements to ensure you’re getting the most bang for your buck.
What is Responsive Website Design?
Responsive website design is about ensuring your brand’s website content and functionality is delivered seamlessly and consistently across all major accessible devices including desktop/ laptop, tablets, and mobile smartphones.
57% of all mobile users will not recommend a business if their mobile website is poorly designed or unresponsive. (Sweor, 2017)
61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. (Junto, 2019)
48% of customers started searching for the product they bought on mobile-first. (Google, 2018)
5 Reasons it’s important you have a Responsive Website Design.
There are a bunch of business-critical reasons to ensure your website design is responsive and displays optimally, but for the essentials, I have listed the 5 key advantages to having a responsive website below:
1. It helps with your Search Engine Optimisation (SEO).
Any practice or methodology that helps a search engine, especially Google, locate and crawl and display your site is the bees-knees! In fact, Google has incorporated into its algorithm ranking factors so actually gives preference to mobile optimised websites in its search results. The easiest and quickest way to optimise for mobile is to ensure the website uses a responsive code in the back end.
The ultimate reason we want to have responsive or mobile-friendly to to get more qualified traffic to your website. Usually, the more traffic you get the higher the likelihood that you will convert more traffic into leads and customers.
2. It creates a positive User Experience (UX).
Having a that is both fully functional, displays correctly on all devices and is easy to navigate delivers a positive User Experience. Why is this important? Well, would you prefer a visitor to your website on their phone to have a positive experience and everything worked as expected or a negative one that created unnecessary user friction? I know which one I’d prefer – a positive user experience.
3. It builds credibility for your brand.
Similar to the user experience reason above, ensuring you present your business and service in the most positive and credible light is very important. Not only does it indicate to your audience that you take your brand seriously it essentially can indicate the way that they will serve you or your product’s potential performance.
Personally, when I come across a website on my phone that doesn’t adjust to my screen properly, my initial impression of their brand isn’t a good one. To me, I believe it’s similar to turning up to a job interview with your shirt untucked or for the ladies, your lipstick is smeared over your cheek. It just doesn’t make a good impression. Savvy?
4. It increases the odds of a Conversion
If all of the above advantages are in place and working correctly it can ultimately mean your webiste is going to convert more visitors into leads or customers. Who wouldn’t so No to more customers, sales and revenue? Kaaaaching$$$.
Ensuring your website is responsive is usually a good indicator that your content, site and products are consumer-friendly. If something is consumer-friendly it can mean you will convert more visitors into your sales and marketing funnel.
5. It will save you unnecessary development costs.
If you’re site and content isn’t adaptive to the device being used, you probably have separate sites for your product or service, including but limited to: a website, a mobile site, an intranet site or other programs. The more sites you manage, the bigger the development costs associated to manage and maintain. By using a design principle and code that ensures your site is responsive you can do away with the other sites and simply use the one. Not exactly rocket science though is it.
In summary:
Having a mobile friendly or responsive website design has some pretty compelling benefits for your business. To recap the following reasons should propel you to update your website today:
- It helps with your Search Engine Optimisation (SEO).
- It creates a positive User Experience (UX).
- It builds credibility for your brand.
- It increases the odds of a Conversion
- It will save you unnecessary development costs.
If you’re unsure of how to make your website responsive and start taking advantage of these benefits get in touch today for a no obligation free discussion.
Until next time – Happy Marketing
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