Google+ (plus) and Google My Business is an evolved way of communication in the business world. The Google community in the business world is growing everyday and helps build relationships in the business community. Although they are both not as widely used they are not be underestimated in terms of the value they will provide for your business. Google+ and Google My Business have grown to become an essential part of every business and here’s why:
1. Google+ is the fourth largest social network in the world
Google PLus is the fourth largest social media network in the world (according to Livewire.com), growing constantly at a fast pace. Google+ is promoted by the largest used platform in the world of internet. Google+ is prioritized by Google, which makes it an evolving platform with new features coming up everyday to support the business community.
2. Indexing for SEO
Everything posted on Google+ is indexed by Google, thus automatically increasing SEO performance free of cost on the Google search engine, the largest and most popular search engine worldwide. The search engine results are influenced positively. SEO placement is a huge concern for businesses and with Google doing it automatically for them, it proves to be a huge burden off the business. The websites of that business appear on the first page of the Google search engine results, therefore getting the most clicks and leading to an increase in business.
Research analysis proves that search engine optimization can increase clicks on a website by 54.8%.
The community of Google+ connects multiple platforms in one place. Within Google+, you have access to Communities, Gmail, Google Maps, YouTube and Hangouts. In collaboration, these platforms help enhance your business electronic footprint and business performance. Within Google +, you can add photos of your business categorically, add events related to your company, add people, and ‘what’s hot’. You have full rights to edit privacy settings of each according to your specific needs. Your brand can actively join communities and connect with potential customers. You can target market your clientele by similar interest or analyzing trends within the community. You are able to connect with your community and clients in new and innovative ways at no cost.
4. +1 Button
Features like the +1 button gives access to the public about emerging trends. Instead of using robotic algorithms to place sites, sites are placed according to the +1 button, with the button leading to up to 3.5 times more clicks. The +1 button highlights consumer demands and gives clientele what they are looking for.
Google My Business
5. Monitor your business
Google My Business is an organizational tool for businesses that helps keep everything in one place. It is synchronized with all Google platforms and contains the one click update feature. You can edit your business details at any point, automatically updating the details on the Google search engine, Google Maps, Google+ etc. A single dashboard that is connected to all.
Google My Business allows you to stay updated about all reviews regarding your business. Get instant updates when your business is reviewed, send personalized responses to reviews, keep a track of your ratings, improve your ratings. Stay in touch with your clientele and show them you care! You can even use the Google My Business app to make real time changes to business hours and respond to reviews on the go, being an active business owner.
Google My Business allows you to constantly monitor your company’s internet footprint. You can view and analyze data regarding the number of clicks on your company’s phone number, the number of times directions to your business are viewed and the number of website visits you have received. You can analyze changes in trends overtime to see improvement in SEO performance.
Being active on Google+ and Google My Business can significantly increase your brand visibility and open up access to larger markets and market segments. It is of little wonder most businesses today have wasted little time in creating profiles on these platforms.
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Martin Wilkins is the founder and managing director of Q6 Digital. Regarded as one of Australia's rising digital marketers. His passion for emerging technologies and eye for creative detail helps Q6 Digitals clients to bridge the gap between traditional & digital marketing which is resulting on positive marketing ROI.